Global consumer culture is a beguiling illusion and a gangerous Essay

Global consumer culture is a beguiling illusion and a gangerous fiction for the marketing manager - Essay Example The Association of Qualitative Research has defined consumer culture as: â€Å"Consumer culture suggests that consumption - the act of buying goods or services - is a cultural activity, one imbued with meaning and driven not just by practical or economic factors. Mapping and exploring the business implications of these cultural meanings is one of the principal functions of qualitative market research.† By reviewing the above definition we can conclude that cultural values directly influence the consumption patterns of buyers. Therefore, in order to create a global consumer culture it is essential to carry out an in-depth investigation and research of the local traditions, customs, language, heritage, norms, values and ethics of target foreign market in order to maximize the opportunities of success and minimize the risks of failure. In this way, the process of globalization will meet the standards of localization. GLOBAL CONSUMER CULTURE: Since late 20th century the world has become a global village. Due to faster means of communication, rapid advancement in technology, easy means of transportation and increased international business transactions; the barriers between cultural and regional boundaries are almost eliminated. Over the years the religious and cultural tolerance among various societies has increased dramatically and people no longer resist living in metropolitan cities where people from different countries, cultures, societies and political backgrounds live together. ... Due to faster means of communication, rapid advancement in technology, easy means of transportation and increased international business transactions; the barriers between cultural and regional boundaries are almost eliminated. Over the years the religious and cultural tolerance among various societies has increased dramatically and people no longer resist living in metropolitan cities where people from different countries, ethnicity, cultures, religions, societies and political backgrounds live together to form one large society which has colors of many sub-cultures. However, on one hand the idea of global village has played an important role to remove the differences among various segments of society and to provide equal opportunities to everyone irrespective of cast, color, creed, sex or background. But on the other hand, the concept of universal culture is very dangerous as it completely ignores the concept of â€Å"nationalism† and the religious and cultural values the sh apes up the national identity of the people in different countries. Therefore, marketers need to weigh the pros and cons of entering the foreign market and the barriers to their success. D. ADVANTAGES OF GLOBAL CONSUMER CULTURE: According to Scott Gay, (2006) â€Å"a global consumer is the product of cultural convergence spearheaded by industrialized nations† because the customer choices are becoming alike due to the phenomenon of global village. Globalization offers many advantages to the manufacturers who have potential to market their products on international scale and give their brands a global presence. However, every product can’t have global impact. For instance; a farmer in Asia can produce wide range of products by full capacity

Obligation in Law Case Study Example | Topics and Well Written Essays - 2000 words

Obligation in Law - Case Study Example Jack - he was watching the news at home when a live feed of the accident came on TV and realised that his wife and daughter were among the spectators. He was a nervous wreck for several weeks although he had learned earlier that his wife and daughter left the airfield 30 minutes before the accident. The claims by the five individuals when consolidated into one imposes on the plane manufacturer an obligation in law arising ex delicto, or from the tortuous acts of negligence and recklessness (Classic Encyclopaedia, online; 'Lectric Law Library, 2001). Negligence is in fact one of the five major offenses punishable under the tort law, the other four being trespass on land, trespass against goods, trespass against person, and defamation (Street, 1999). This suggests that the plane manufacturer as respondent or defendant in the five tort cases has civil liability to compensate the claimants for the alleged damages they sustained from the crash in the form of "nervous shock." However, a careful reading of the law, specifically the assigning of civil liability and the circumstances that warrant the awarding of damages thereto, makes that proposition doubtful. Obligation is defined as an act or course of... Negligence is in fact one of the five major offenses punishable under the tort law, the other four being trespass on land, trespass against goods, trespass against person, and defamation (Street, 1999). This suggests that the plane manufacturer as respondent or defendant in the five tort cases has civil liability to compensate the claimants for the alleged damages they sustained from the crash in the form of "nervous shock." However, a careful reading of the law, specifically the assigning of civil liability and the circumstances that warrant the awarding of damages thereto, makes that proposition doubtful. Obligation Obligation is defined as an act or course of action required of a person by law or by virtue of his position, religion or the prevailing custom (Currie & Cameron, 2000). In this case, it is the law that supposedly obliges the plane manufacturer to compensate the five claimants for nervous shock, which amounts to damages difficult to quantify. The inherent difficulty of quantifying nervous shock is the first hurdle that the claimants need to overcome to prove their case against the respondent. As noted by Cabresi & Hirschoff (1972), such emotional pain and suffering, which leads to loss of enjoyment of life, is not easily quantifiable and depends on the individual circumstances of the claimants. Looking into these individual circumstances, it seems hard to believe that Jack was in shock for a prolonged period since he was not on the scene at all and he immediately learned that the family members he was worried about left the air show 30 minutes before the accident. The same question c an be asked of John who lives quite a distance from the airfield, of

Program Budget Coursework Example | Topics and Well Written Essays - 750 words

Program Budget - Coursework Example The mission of the waste recycling unit is to be the leader in reducing the amount of waste that is disposed of in our landfill and other waste disposal facilities and to ensure that the environmental effects of waste disposal, treatment and storage are minimized. The mission of the waste treatment unit is to treat hazardous industrial and chemical waste in a way that is not harmful to the environment and in accordance with regulations. The waste treatment unit also seeks to ensure that employees are properly trained and compensated to carry out their functions efficiently and effectively. The mission of the waste disposal unit is to be a leader in ensuring the safe disposal of solid and liquid industrial and domestic waste in such a way that the all environmental laws and regulations are adhered to. The budget for the three service units is presented in a tabular format below in the Appendix. It shows the amount spent on employing people to carry out the duties mentioned. The budget shows that of the total projected expenditure of $1,922,000 budgeted, 23.52% will be spent on waste recycling service, 29.04% on waste treatment service and 47.44% on waste disposal service. In order to ensure quality service it is important to have measures for assessing performance. In assessing performance measures for each service, it is necessary to consideration the achievement of their goals. Therefore, the measures will be based on measurable goals and objectives. Performance measures for each department are as follows. The measurable goals of the recycling unit are to realize a profit margin of 40% and to increase revenue by 20% per year. These measures will determine if the service unit has achieved its measurable goals. Repeat customers can also be used to determine service quality as well as prompt request for service. The achievement of the units vision of reducing GHG’s from recyclable waste is possible. The measurable goals of the waste

CS Analysis Essay Example | Topics and Well Written Essays - 500 words

CS Analysis - Essay Example To date, Channel 4 is increasingly challenged to come up with even more effective decision making strategies directed towards effective branding, cross media development, on-going operational matters, diversification as well as channel strategy. However, Channel 4 is favored by high level of investment in the making go programs and it is characterized by high diversification levels. British television is characterized by multiple forces, goals and programming approaches and is keener in absorption rather than redirection as a response to new and ever increasing market demands (Catterall 15). Channel 4 caters for specialist and minority groups totaling to approximately 10% to 20% of British viewers. Stiff competition has been the major factor that has pushed changes in the British television industry since the early 1980's, due to a multi-channeled system. Competition has had a major impact on the direction of Channel 4 in key performance areas.

Nitendo case Essay Example | Topics and Well Written Essays - 500 words

Nitendo case - Essay Example Barrier to entry is observed due to the requirement of a large user base. ii) Demand and Supply Analysis: The lower the price, the higher is the demand. The achievement of profit maximization point prevails in the suppliers’ minds. iii) Economies of Scale: Difficult to reap advantages from economies of scale due to low selling price of consoles and sophisticated technology. iv) Core Competencies: Modernized console and controller design, marketing and attractive game designs lifted up Nintendo. Nintendo is a participant of oligopoly market and along with few strong competitors like Sony and Microsoft it occupies around 96% of the market. Its three focal competencies: excellent marketing skills, modernized consoles and dynamic game designs, provide it with perennial demand by its consumers thereby, placing it much ahead of its competitors in the market. Nintendo’s expertise in attractive consoles, controller designs, handhelds and games are its tools which are precious to the consumer and can neither be imitated nor substituted. On July 7, 2006, Nintendo opened a South Korean subsidiary in Seoul (â€Å"Nintendo†, 2006). Nintendo’s performance has been appropriately measured by depicting the Net Income and Revenue, the Stock Value, the Net Profit Margin and the Earning per Share. The behavior of the consumer and the industry, the market structure, the extent of competition along with the core competencies like innovativeness, marketing and attractive game designs provide ample scope for evaluating Nintendo’s performance. Financial difficulties need to be overcome. Market to a lifetime consumer should be the target. For Mario game, aim should be to capture consumers of 28 years of age by redesigning it. The Nintendo Revolution is ideal at the moment. Price of the new console should be $ 200 which is much lower than others. This low cost will reap benefits of market domination thereby

CS Analysis Essay Example | Topics and Well Written Essays - 500 words

CS Analysis - Essay Example To date, Channel 4 is increasingly challenged to come up with even more effective decision making strategies directed towards effective branding, cross media development, on-going operational matters, diversification as well as channel strategy. However, Channel 4 is favored by high level of investment in the making go programs and it is characterized by high diversification levels. British television is characterized by multiple forces, goals and programming approaches and is keener in absorption rather than redirection as a response to new and ever increasing market demands (Catterall 15). Channel 4 caters for specialist and minority groups totaling to approximately 10% to 20% of British viewers. Stiff competition has been the major factor that has pushed changes in the British television industry since the early 1980's, due to a multi-channeled system. Competition has had a major impact on the direction of Channel 4 in key performance areas.

Nutrition project 3 Essay Example | Topics and Well Written Essays - 750 words

Nutrition project 3 - Essay Example Likewise, it is assessed that the cost incurred by my family members to feed me is around 49 BHD. It has been estimated that a newly independent individual can earn around 240 BHD on a monthly basis. This means that weekly I can earn 60 BHD out of which 37 BHD might be allocated for food expenses. Therefore, the total cost estimated to be incurred by me on food items is 37 BHD. However, the current weekly food cost is based on different range of products, which is assessed to be around 32.84 BHD signifying that 4.16 BHD can be actually saved after purchasing weekly food items. The saved amount i.e. 4.16 BHD might be used for other different purposes that include purchasing apparels or other products. The weekly income earned by me is estimated to be around 60 BHD, while the total cost incurred on my week’s food menu is 32.84 BHD as estimated. Henceforth, the percentage of weekly income used by my weekly food menu is 54.73%. I was able to learn that maintaining a healthy diet is quite important for an individual to produce required energy for better growth as well as development. The planning and implementing of the diet plan might assist me in allocating maximum budget towards food items, so that appropriate foods with better notorious value are consumed to live a healthy and happy life. It was quite difficult for me to meet the Super Tracker’s requirement of vegetables to maintain a healthy diet, as the vegetables are not easily available in the food market based on the preferences (SuperTracker, â€Å"SuperTracker & Other Tools†). As per my anticipation, the biggest challenge to meet my nutritional requirements as an adult will be to balance my weekly budget on food items and maintain a healthy